{"id":8625,"date":"2022-06-29T11:56:15","date_gmt":"2022-06-29T09:56:15","guid":{"rendered":"https:\/\/www.hoche-avocats.com\/?p=8625"},"modified":"2022-06-29T12:02:27","modified_gmt":"2022-06-29T10:02:27","slug":"hoche-avocats-advised-mobsuccess-in-the-context-of-the-acquisition-of-vectaury","status":"publish","type":"post","link":"https:\/\/www.hoche-avocats.com\/en\/hoche-avocats-advised-mobsuccess-in-the-context-of-the-acquisition-of-vectaury\/","title":{"rendered":"Hoche Avocats advised Mobsuccess in the context of the acquisition of Vectaury"},"content":{"rendered":"<p>Mobsuccess, founded in 2015 by Thomas Fagot, is specialized in generating point-of-sale traffic (drive-to-store) solutions.<\/p>\n<p>Vectaury, founded in 2013, is the originator of one of the first platforms on the French market allowing brands and their agencies to optimize their display advertising campaigns using predictive algorithms.<\/p>\n<p>With the acquisition of Vectaury, Mobsuccess capitalizes on complementary expertise and technologies, and thus claims the status of French leader in the drive-to-store sector.<\/p>\n<p>The transaction is also accompanied by a rebranding of Mobsuccess&#8217; multi-local marketing activities with the launch of &#8220;Widely&#8221;, an offer allowing large-scale customized marketing campaigns for each point of sale.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">* * *<\/p>\n<p>Legal counsel to Mobsuccess: <strong><em><u>Hoche Avocats<\/u><\/em><\/strong> \u2013 Grine Lahreche (Partner), Adina Mihaescu (Counsel) and Imane Sayah (Associate)<\/p>\n<p>Legal counsel to Jolt Capital: <strong><em><u>Joffe &amp; Associ\u00e9s<\/u> <\/em><\/strong>\u2013 Thomas Saltiel (Partner), Paddy Pascot (Associate) and Oc\u00e9ane Christman (Associate)<\/p>\n<p><em><a href=\"https:\/\/www.hoche-avocats.com\/wp-content\/uploads\/2022\/06\/PR-2022-06-29-Hoche-Avocats-advised-Mobsuccess-in-the-context-of-the-acquisition-of-Vectaury.pdf\" target=\"_blank\" rel=\"noopener\">PR &#8211; 29 June 2022<\/a><\/em><\/p>\n<div class=\"single-content-wrapper post-single\">\n<div class=\"single-content\">\n<p><em><a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/tech-and-co\/mobsuccess-rachete-vectaury-et-devient-le-leader-du-drive-to-store-en-france_VN-202206070610.html\" target=\"_blank\" rel=\"noopener\">BFMTV \u2013 07 June 2022<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.ecranmobile.fr\/%E2%80%8BMobsuccess-rachete-Vectaury-et-revendique-le-statut-de-leader-du-drive-to-store-en-France_a71197.html\" target=\"_blank\" rel=\"noopener\">Ecran mobile \u2013 08 June 2022<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.journaldunet.com\/ebusiness\/publicite\/1512343-thomas-fagot-mobsuccess\/\" target=\"_blank\" rel=\"noopener\">Journal du Net \u2013 08 June 2022<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.lsa-conso.fr\/marketing-mobsuccess-acquiert-vectaury,413501\" target=\"_blank\" rel=\"noopener\">LSA Conso \u2013 09 June 2022<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.fusacq.com\/buzz\/mobsuccess-s-empare-de-vectaury-et-lance-widely-a228266_fr_\" target=\"_blank\" rel=\"noopener\">Fusacq \u2013 22 June 2022 <\/a>\u00a0<\/em><\/p>\n<\/div>\n<div class=\"single-sidebar\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobsuccess, founded in 2015 by Thomas Fagot, is specialized in generating point-of-sale traffic (drive-to-store) solutions. Vectaury, founded in 2013, is the originator of one of the first platforms on the French market allowing brands and their agencies to optimize their display advertising campaigns using predictive algorithms. With the acquisition of Vectaury, Mobsuccess capitalizes on complementary [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-8625","post","type-post","status-publish","format-standard","hentry","category-track-record"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoche Avocats advised Mobsuccess in the context of the acquisition of Vectaury - Hoche Avocats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hoche-avocats.com\/en\/hoche-avocats-advised-mobsuccess-in-the-context-of-the-acquisition-of-vectaury\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoche Avocats advised Mobsuccess in the context of the acquisition of Vectaury - Hoche Avocats\" \/>\n<meta property=\"og:description\" content=\"Mobsuccess, founded in 2015 by Thomas Fagot, is specialized in generating point-of-sale traffic (drive-to-store) solutions. Vectaury, founded in 2013, is the originator of one of the first platforms on the French market allowing brands and their agencies to optimize their display advertising campaigns using predictive algorithms. 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